Fashion Marketing

Fashion Marketing

Fashion is more than what we wear – it influences our homes, furnishings, leisure time, and even the cars we drive. Marketing communicates new product trends and distributes them to the right customers in the right place and at the right time (and at the right price point).  Fashion marketing is the place where fashion and business meet, where finished designs and collections finally come to market. Fashion marketing plays a pivotal role – designs must be communicated to consumers in a way that makes people want to purchase them.

The program at Mars Hill University will provide you with an understanding of historical, sociological, and cultural trends that influence fashion. A degree in Fashion Marketing will prepare you for a career in visual merchandising, events planning and management, marketing research, fashion brand development, promotional planning, or as a fashion buyer and merchandise manager for traditional and online stores. The fashion marketing major combines your love for fashion and your aptitude for business in one practical but exciting major.

Program Outcomes:

  • Students will apply broad-based merchandising knowledge in the field of fashion.
  • Students will apply broad-based business knowledge in the functional areas of management and marketing.
  • Students will identify core legal, ethical and sustainability issues in the fashion industry.
  • Students will produce high quality communications materials.
  • Students will use market data to understand and develop strategic opportunities.
  • Students will assess historical and cultural influences on fashion.


Homecoming Theme

The theme for Homecoming 2021 was all about Mars Hill, “When you’re here you’re home.” Mars Hill is a home away from home.

One display took you back in time to homecoming 1959, really showing school spirit with the signature Mars Hill colors. The other display takes inspiration from ancient Greece and uses blue as a pop of color to represent the Mars Hill spirit, along  with the words “Mars Hill the home that takes you anywhere.”

These displays were located in the Wall Building and Ferguson Atrium and were created by the Fashion Marketing Major students.




Seasonal Window Displays

Fashion marketing students completed a recent assignment where the students were challenged, reality-show style, to create window displays with a theme. The theme when these photos were taken was seasonal.

Gabrielle started with a vision of a downtown antique shop. Her display tackled an intriguing small collection of gorgeous vintage jewelry, old-fashioned jewelry, and seasonal perfume displayed in a manner that draws the eye to examine the under-scale items. Aliyah Brewer and Abby Wilkerson tackled a warm, cozy fall look, complete with seasonal leaves, comfy earth-toned sweaters, and a blanket display that makes you want to curl up with a pumpkin spice latte! Finally, in Ferguson, Danielle Fant and Katie Cromer took on the trick-or-treat challenge. Their final project, designed for a boutique store window, evokes a spooky and surreal dark forest meets masquerade ball. Their ambitious creative design took the assignment to its time limit but resulted in a dramatic and eerily beautiful display.

All-in-all, this project took a lot of work and a great deal of ingenuity. This group rose to the challenge of creating an eye-catching display for the storefront of their choice. Through this course, students have learned additional display techniques and tricks.