Apparel & Interior Merchandising

Apparel & Interior Merchandising

The Apparel and Interior Merchandising Major provides a broad-based education in apparel and interiors with emphasis on fashion, business, technology, and design. The curriculum promotes the importance of conceptual thinking, analytical problem solving and creative development. This program of study enables students to develop attributes, skills and abilities to become effective contributors to businesses and organizations.

Program Outcomes:

  • AIM majors demonstrate comprehensive knowledge in the core areas of apparel, interior, and textile merchandising.
  • AIM majors propose and implement critical thinking strategies to address core issues in the discipline.
  • AIM majors effectively communicate merchandising strategies.
  • AIM majors demonstrate aesthetic understanding in environmental or apparel design.
  • AIM majors apply aesthetic knowledge to solve merchandising problems.
  • AIM majors explore ethical and social responsibility issues in merchandising.
  • AIM majors demonstrate personal growth in academic and professional fields related to apparel and interior merchandising.
  • AIM majors apply knowledge, skills, and values in professional field experience.

Out of Class Experiences

Field trips and out-of-class experiences where students connect to the world of work are an important component of the AIM major. Trips include those to wholesale markets in Atlanta, Ga., and High Point, N.C., as well as trips in the local area to businesses, mills, and galleries where there is a connection to fashion and interiors. Small class sizes allow professors to connect with students and be sensitive to
individual needs, both professional and personal.

Activities are structured to enhance academic and personal growth through a variety of classroom experiences including a student directed and produced fashion show, undergraduate research, internship experiences, and participation in campus-wide promotional events.

A variety of elective opportunities allows students to customize their curricular choices to meet personal interests and needs including:

Fashion Study Tour introduces students to topics in the apparel and interior industry including design, market centers, manufacturing centers, wholesaling, retailing, historic design centers, and cultural centers of current prominence.

Decorative and Wearable Arts encourages students to express individual creativity as they apply design elements and principles to create wearable or decorative items.

Directed Readings and Special Topics allow students to identify areas of interest and design learning experiences for self-directed learning opportunities.